Do you feel like you’re in the passenger seat when you go to the store, in person or online? Do groceries jump into your cart because you’re desperately out of time to shop and prepare a meal? Or because you or someone with you is extremely hungry, bordering on hangry? Or because the products you see on your Facebook feed or other social media seem like a good idea and it’s the most recent thing you could remember because, once again, you didn’t have much of a shopping list (or too much of a shopping list if you’re on Amazon)? Or worse, are you struggling with a limited budget and feeling hemmed in by prices and lack of ideas?
Good! Because now we know where to start. Wearing the shoes of every grumpy, frustrated, out of time, and over-budget frazzled shopper is the start of a prudent consumer. It just takes a little time and good advice to put the frazzled shopper down for a nap and give the prudent consumer time to shine.
Join us as we tackle the process, ours and yours, of being a prudent consumer in an age of economic volatility, over-invasive digital marketing, and a vacancy in the “old-time common sense” department. We aren’t facing anything that hasn’t been faced in the past, the window-dressing may be different, but the basic human frustrations aren’t.
Our parents and great-grandparents (mom and daughter duo here) were hit head-on by the Great Depression of the 1930’s followed quickly by World War Two rations and privations, but they soldiered on because of a solid education in consumer prudence and an abhorrence of waste. We live in an age that seems consumed by two things, a need for constant material increase (stuff, we call it) and yet a looming fear that they are grossly polluting the planet. Without getting into the economics and ecology debate, developing a strong disgust for “wastefulness” is a good foundation point for being a prudent, rather than a flippant or wasteful consumer.
With a pocketful of “prudent consumer” tools you can win the battle of the dwindling wallet and be in control and content with what you need rather than being manipulated by your wants or whims! Join us on this adventure, and share your own prudent consumer tips in the comments as we go along. Together we’ll build a team of prudent consumers who can share their skills and help others along the same path toward a more stable financial future.
Keep a shiny penny and a positive thought!
The Prudent Consumer 